Sam Williams StudioInformation
Email Me
I am a freelance creative director, motion designer, editor and visual researcher based in London.

I have over fifteen years experience working in the design industry, having had full time positions at INTRO and Why Not Associates before going freelance in 2013. In this time I have made work for a broad range of clients, creating and designing content across a wide range of sectors and contexts including large scale live events and projection mapping; branding and motion language development; video creation and editing; titles for film and television; and promotional trailers for cinema, web and socials.

I work predominantly across the arts and visual cultures sectors, and balance freelance design work with my own visual art practice. This means I have a unique perspective and references to draw upon for design, direction and visual research projects.

Clients and collaborators include: Tinloof, Somerset House, The Photographers’ Gallery, Kate Dawkins Studio, BBC, Channel 4, Tate Gallery, Communion Studio, Uncommon, Mother Design, Wolff Olins, Why Not Associates, Yoko Ono and Wallpaper*




Client ProjectCategory
TinloofPRITCH Case StudyConfidential 
Beki MariNoah Kahan Show Visuals
Live Event
Somerset House
SOIL: The World Beneath Our Feet
Creative Direction
HATORosewood Front Row Tokyo
Motion Design
Kate Dawkins StudioBBC Passchendaele 100Live Event
Communion Studio
Rosewood HotelsMotion Design
Ufuoma Essi
“The Centre Cannot Hold”
Confidential
Closer Ltd
Louis Vuitton China
 Confidential
Povilas Utovka
Showreel
 Editing
Somerset House
Assembly
 Creative Direction
The Photographers’ Gallery
Exhibition Trailers
 Motion Design
Somerset House
AGM
Creative Direction
Wolff Olins
Google Apps
Confidential
Wolff Olins
BBC Brand Development
Confidential
Wolff Olins
Virgin Media O2
Confidential
Wolff Olins
Huawei Brand Development
Confidential
Uncommon Creative Studio
JD Sports
 Motion Design
Kate Dawkins Studio
BBC VJ Day 75 Live Event
Paul Underwood
King McGraw
 Motion Design
Yoko Ono
Warzone Lyric Videos
 Creative Direction
Holly Marie Parnell
“Cabbage”Title Design
Kate Dawkins Studio
BBC VE Day 75
Live Event
Kate Dawkins Studio
BBC D Day 75
Live Event
National Theatre
Promotional Trailers
 Creative Direction
Wallpaper*MontblancEditing
Kate Dawkins StudioHeineken UEFA Champions LeagueLive Event
Wolff OlinsConscious Brands 100Motion Design
INTROHuawei P10Editing
Why Not AssociatesTrainlineMotion Design
Kate Dawkins Studio
YouTube Brandcast UKLive Event
ON Running
Climate Report
Confidential
Alto ArcTour VideoEditing
Communion StudioZegnaMotion Design
Theo Adams CompanyFilm WorksDirection
INTROPlacebo “Loud Like Love”Campaign
INTROOasis “Dig Out Your Soul”Campaign
Why Not AssociatesThe TelegraphMotion Design
Why Not AssociatesBFI Sight & SoundCreative Direction
Why Not AssociatesDiscovery x Singapore AirlinesCreative Direction
Why Not AssociatesBBC Dickens SeasonCreative Direction






Kate Dawkins Studio BBC VJ Day 75Live Event


 BBC VJ Day 75
 Production: Kate Dawkins Studio
 Creative: Kate Dawkins Studio
Client: BBC Studios Events / MoD

In the final televised BBC event to mark the 75th anniversary of VJ-Day, Joanna Lumley was joined by a host of star to commemorate the conclusion of the Second World War.

Working with Kate Dawkins Studio, I was an animation team lead, creating a series of VTs telling the stories of VJ-Day through archive material, motion graphics, text and collage. A physically challenging environment, the visual storytelling needed to work with the colossal scale (227 metres x 36 metres) and intricate architectural structure of The Old Admiralty, Horse Guards and Dover House buildings.

Motion artists: Martin Stacey, Sam Williams, Neil Evan, Alex Beaumont, Al Liddell, Catherine Woodhouse, Liam Corner and Stuart Sinclair








Index ©2026 All Rights Reserved