Sam Williams StudioInformation
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I am a freelance creative director, motion designer, editor and visual researcher based in London.

I have over fifteen years experience working in the design industry, having had full time positions at INTRO and Why Not Associates before going freelance in 2013. In this time I have made work for a broad range of clients, creating and designing content across a wide range of sectors and contexts including large scale live events and projection mapping; branding and motion language development; video creation and editing; titles for film and television; and promotional trailers for cinema, web and socials.

I work predominantly across the arts and visual cultures sectors, and balance freelance design work with my own visual art practice. This means I have a unique perspective and references to draw upon for design, direction and visual research projects.

Clients and collaborators include: Tinloof, Somerset House, The Photographers’ Gallery, Kate Dawkins Studio, BBC, Channel 4, Tate Gallery, Communion Studio, Uncommon, Mother Design, Wolff Olins, Why Not Associates, Yoko Ono and Wallpaper*




Client ProjectCategory
TinloofPRITCH Case StudyConfidential 
Beki MariNoah Kahan Show Visuals
Live Event
Somerset House
SOIL: The World Beneath Our Feet
Creative Direction
HATORosewood Front Row Tokyo
Motion Design
Kate Dawkins StudioBBC Passchendaele 100Live Event
Communion Studio
Rosewood HotelsMotion Design
Ufuoma Essi
“The Centre Cannot Hold”
Confidential
Closer Ltd
Louis Vuitton China
 Confidential
Povilas Utovka
Showreel
 Editing
Somerset House
Assembly
 Creative Direction
The Photographers’ Gallery
Exhibition Trailers
 Motion Design
Somerset House
AGM
Creative Direction
Wolff Olins
Google Apps
Confidential
Wolff Olins
BBC Brand Development
Confidential
Wolff Olins
Virgin Media O2
Confidential
Wolff Olins
Huawei Brand Development
Confidential
Uncommon Creative Studio
JD Sports
 Motion Design
Kate Dawkins Studio
BBC VJ Day 75 Live Event
Paul Underwood
King McGraw
 Motion Design
Yoko Ono
Warzone Lyric Videos
 Creative Direction
Holly Marie Parnell
“Cabbage”Title Design
Kate Dawkins Studio
BBC VE Day 75
Live Event
Kate Dawkins Studio
BBC D Day 75
Live Event
National Theatre
Promotional Trailers
 Creative Direction
Wallpaper*MontblancEditing
Kate Dawkins StudioHeineken UEFA Champions LeagueLive Event
Wolff OlinsConscious Brands 100Motion Design
INTROHuawei P10Editing
Why Not AssociatesTrainlineMotion Design
Kate Dawkins Studio
YouTube Brandcast UKLive Event
ON Running
Climate Report
Confidential
Alto ArcTour VideoEditing
Communion StudioZegnaMotion Design
Theo Adams CompanyFilm WorksDirection
INTROPlacebo “Loud Like Love”Campaign
INTROOasis “Dig Out Your Soul”Campaign
Why Not AssociatesThe TelegraphMotion Design
Why Not AssociatesBFI Sight & SoundCreative Direction
Why Not AssociatesDiscovery x Singapore AirlinesCreative Direction
Why Not AssociatesBBC Dickens SeasonCreative Direction






Somerset House SOIL: The World Beneath Our FeetCreative


 SOIL: The World Beneath Our Feet
 Client: Somerset House

Somerset House commissioned me to create the promotional trailers for their landmark exhibition SOIL: The World Beneath Our Feet. The trailers were also the first outing for the new Somerset House brand identity. Using a collage of illustrations, stills and video from works featured in the exhibition, the clips needed to give an overview of the broad scope of work that the exhibition covered. I also created a bespoke soundbed to reflect the sounds beneath the soil.









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